A wide range of consumer merchandise for Downton Abbey is set to hit the US and Canada, after Knockout Licensing was appointed by NBCUniversal International Television Production to manage the hit British TV show.
The firm is actively seeking partners in key categories including apparel, accessories, health and beauty, social expressions, gift and novelty and promotional tie ins. The agency will also be exploring costumers, puzzles and games, collectables, housewares, kitchenware, food, home furnishings and home décor.
"Audiences around the world have connected with Downton Abbey and the reaction from American viewers has been incredible," said Brad Wald, chief commercial officer at NBCUniversal International Television Production. "The Knockout team understands the Downton Abbey brand and we are looking forward to working with them to develop a strong licensing programme that brings to life the Downton experience."
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What does NBCUniversal have to do with Downton Abbey? They are the parent company of UK production outfit Carnival Films which handles Downton in the UK.
What do you think...is this a good thing or a bad thing? What Downton Abbey merch would you like to see? Hmmmm....
I have seen a Downton Abbey puzzle available in both the UK & the US:
How fun! I look forward to seeing what they do with it!
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